Job Opportunity: Audience Development Co-ordinator (Closed)


2 days per week

£13,000 pa (£32,500 pro rata)

Fixed term until March 31st 2021

Amber seeks to appoint an Audience Development Co-ordinator. This post is offered on PAYE basis with remuneration on the basis of Amber’s equal waged rate of £125 per day (£13,000 per annum for 2 days per week), before deductions for PAYE, National Insurance and Pension contributions. The successful applicant can also choose to be self-employed on request.

Regular working days are flexible within the working week of Monday to Friday. The post can be home based on request with a workspace also available at Amber’s premises on Newcastle’s Quayside: 5-9 Side, Newcastle upon Tyne NE1 3JE.

This is a new post being offered on a fixed term contract with an opportunity to extend in April 2021.

Amber is an equal opportunities employer and actively seeks to employ people currently under-represented in the creative and cultural sector. This includes young people, ethnic minorities and people with disabilities.

About Amber / Side Gallery

Amber Film & Photography Collective came together in 1968 and moved to North East England the following year. It has documented the lives and landscapes of the region’s working class and marginalised communities ever since. In 1977 it opened Side Gallery, a venue dedicated to showing the best in humanist documentary photography. The AmberSide Collection holds over 20,000 photographs and 100 films. It has grown out of the work the group has produced, commissioned, supported and shown over the past 50 years.

There is a lack of representation of ordinary lives and people – especially those who identify as working class and those from marginalised and diverse communities – in film and photography. Their stories and culture – from the mundane to the extraordinary – are not showcased, shared and celebrated by the world. That is what Amber Film & Photography Collective is here to challenge.

As a film and photography Collective, we put the working class, marginalised and diverse communities front and centre – they are who we create work with. We exhibit with them in our Gallery, we show films by and about them in our Cinema, we preserve their stories, cultures and visual narratives in our Collection, we engage in ongoing work within our collaborative practice through our Productions.

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This is a new role and we are looking for someone to challenge the status quo. The Audience Development Co-ordinator will be responsible for connecting directly with diverse communities throughout the region, broadening our audience and bringing forward community-led programming. You will lead the co-ordination of Side Gallery & Cinema’s new Curatorial Advisory Board. You will support the development of income generation as well as establish new outreach initiatives e.g. Young Curators Group

In the spirit of integrated practice, you will work alongside the Amber CIC Directors, Side Gallery Team, Amber Education and Amber Production to contribute to a relevant, diverse, and powerful programme.

Your Responsibilities will include:

  • Evaluating our Social Impact : You will lead a formal evaluation of our Audience Development & Marketing strategy and work alongside Amber Directors to consult with the community to improve our programming and communications.
  • Leading community consultations and collecting audience responses, gathered both informally, in conversation, and formally through questionnaires.
  • Developing Social Accounts as a way of measuring, understanding, reporting and ultimately improving the organisation’s social and ethical performance. A social audit will help to narrow gaps between vision/goal and reality, between efficiency and effectiveness.
  • Assisting our small team to update our Audience Development Strategy, encompassing the whole organisation.
  • Co-ordinating Side Gallery’s Curatorial Advisory Board
  • Developing Side Gallery’s Outreach programme e.g. Young Curators Group, Adult Education workshops
  • Assisting organisational Marketing and Communications




  • Awareness and understanding of the arts and heritage sector
  • Excellent written and oral communication skills
  • Understanding of audience research techniques
  • Ability to influence colleagues and stakeholders at a range of levels
  • Good understanding of different audiences, their needs and how they learn
  • Good understanding of the barriers to learning and engagement in informal learning settings and how these barriers can be overcome
  • Good interpersonal skills with children, adults and persons with diverse needs and backgrounds
  • Proficiency with Microsoft Office or Google Suite
  • Interest in and ability to expand knowledge of skills, tools, materials and practices relevant to documentary film & photography


  • Experience with marketing and communications, in particular social media engagement
  • Past experience with evaluation and/or social audits
  • Experience with community curation
  • Knowledge of Arts Award (training available for successful candidate)
  • Interest in documentary Film & Photography

Please write a letter of application, identifying relevant experience and skills, as well as outlining why you are interested in the post. This should be accompanied by a CV and contact details. The names and contact details for two referees should be supplied. These should be emailed to:

PLEASE NOTE: Emails should have Audience Development Co-ordinator Application in the Subject box.

Closing date for applications: Monday 7 September 2020

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